Privacy Policy

1. Overview

RO Digital Labs ("we", "us", "our") is a digital marketing agency headquartered in Australia, serving clients in Australia, the United States, the United Kingdom, and the United Arab Emirates. This policy applies to personal information collected through rodigitallabs.com.au (the "Site"), including when you fill in the contact form, book a strategy call, or otherwise get in touch with us.

By using the Site, you agree to the collection and use of information in line with this policy. If you don't agree with it, please don't submit personal information to us through the Site.

2. Information We Collect

We collect information in two ways: what you give us directly, and what's collected automatically as you browse.

Information you provide

• Contact and enquiry details — name, email address, phone number, company name, the service you're interested in, and anything you tell us in your message when you submit the contact form.
• Communications — records of emails, calls, or messages you exchange with us after you get in touch.

Information collected automatically

• Usage data — pages viewed, time on site, referring URLs, approximate location, device and browser type, and similar analytics data, collected via tools such as Google Analytics.
• Cookies and similar technologies — small files used to remember preferences and understand how the Site is used. See Section 4 below.

3. How We Use Your Information

We use the information we collect to:

• Respond to enquiries and follow up on strategy call requests.
• Understand which pages and services visitors find useful, so we can improve the Site.
• Measure the performance of our own marketing, including our Google Ads and Meta Ads campaigns.
• Meet legal, accounting, or security obligations where required.

We do not sell your personal information, and we don't use contact form submissions for anything beyond responding to your enquiry and, where you've agreed to it, following up about our services.

4. Cookies and Tracking Technologies

Cookies are small text files stored on your device. We use them, and similar tools such as browser local storage and tracking pixels, for purposes including:

Most browsers let you block or delete cookies through their settings. Blocking cookies may affect how parts of the Site work, though the Site remains usable without them.

5. Third-Party Services

We use a small number of third-party services to run and market the Site, which may process data on our behalf, including web hosting, Google Analytics and Google Ads, Meta Ads, and email/communication tools we use to respond to enquiries. Each of these providers has its own privacy policy governing how it handles data, and we only share the minimum information needed for them to provide their service to us.

6. Data Sharing and Disclosure

We don't sell or rent your personal information. We may disclose it:

• To the third-party service providers described above, solely to operate and improve the Site and our services.
• If required by law, regulation, or a valid legal process.
• To protect the rights, property, or safety of RO Digital Labs, our clients, or others.
• In connection with a business transfer, such as a merger or acquisition, subject to the same protections described in this policy.

7. International Data Transfers

Because we work with clients outside Australia and use international service providers (including US-based analytics and advertising platforms), your information may be processed in countries other than your own. Where this happens, we take reasonable steps to ensure it's handled consistently with this policy and applicable privacy law.

8. Data Security

We use reasonable technical and organisational measures to protect the information we hold, including restricting access to personal information to those who need it to do their job. No method of transmission or storage is 100% secure, and we can't guarantee absolute security, but we work to protect your information appropriately for its sensitivity.

9. Data Retention

We keep personal information only as long as needed for the purposes it was collected for, such as responding to your enquiry, maintaining business records, or meeting legal obligations, after which it's deleted or de-identified.

10. Your Rights

Depending on where you're based, you may have the right to:

• Ask what personal information we hold about you, and request a copy of it.
• Ask us to correct information that's inaccurate or out of date.
• Ask us to delete your personal information, subject to any legal obligation to retain it.
• Opt out of marketing communications at any time.

To exercise any of these rights, contact us using the details in Section 13.

11. Children's Privacy

The Site isn't directed at children, and we don't knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us and we'll remove it.

12. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top of this page shows when it was last revised. Continued use of the Site after changes take effect means you accept the updated policy.

13. Contact Us

If you have questions about this policy or how we handle your personal information, contact us at info@rodigitallabs.com.au, or via our contact page.